Whether we admit it or not, Digital Retail is here to stay. The ongoing pandemic has made it absolutely necessary for the retailers to have a very strong presence over the digital media. And for that Google Cloud Platform is the simplest and the most convenient option.
According to market research firm Canalys, Google Cloud Platform was named the #1 Cloud Services provider1 for the Retail sector. Forrester Research recognized Google Cloud as a leader2 in The Forrester Wave™: Data Security Portfolio Vendors, Q2 2019 report.
Prioritizing digital transformation and technology-driven strategy is now more important than ever. Google Cloud’s distinguished products, expertise, and domain-specific partnerships enable Google to be a trusted partner for retailers in this transformation journey.
Advantages of Google Cloud Platform
The three key areas where Google Cloud can help retailers include:
- Capturing digital and omnichannel growth
- Leveraging data to become increasingly customer-centric
- Driving operational improvement across the business
By partnering with Google Cloud, the retailers gain access to the very best of Google services. The retailers can get Industry aligned solutions, leading Artificial Intelligence and Machine Learning expertise, and gain customer trust as around 75% of online customers have used at least one Google tool in their online shopping.
By connecting to Google Cloud, retailers can get access to the same technology and infrastructure that powers no less than 9 platforms (such as Google Search, YouTube, Google Maps, etc.) and are used by 1 billion or more users. Consumers want flexibility, choice, convenience, and consistency and Google Cloud can give them all of this in a very efficient manner.
As part of the modernization process, retailers can also introduce new solutions such as Rec AI, Retail Search, Vision Product Search to enhance the customer experiences around product discovery. The best of Google integrated with YouTube, G Pay, Google Assistant, and Maps can help to better serve the customers both online and in-store, while increasing engagement and conversions.
Many retailers are concerned about the cost, time and business interruption during the cloud migration to the Google Cloud. Datametica and Google Cloud jointly work together to ensure seamless data migration to the Google Cloud Platform (GCP). Datametica helps retailers reduce their cost and time of data migration process by leveraging their unique automated product suite. Datametica can help to safely and soundly migrate data to the Google Cloud Platform without much of a hassle.
Google Cloud has amazing potential for retailers who leverage technology to solve problems (old and new) in innovative ways. And Datametica can help you achieve your business goals through Google Cloud.
Therefore, to conclude, we would like to state that as the industry transitions into a Cloud-native future is a new normal after the pandemic, it has become more important to have the right partner, and having an associate like Google Cloud Platform is the right way to go.
About Datametica:
Datametica is a preferred partner of Google for data warehouse migration & modernization with a specialization in Data Analytics. Through their automation data migration tools (Eagle, Raven, and Pelican) they have helped clients execute end-to-end migration of their enterprise data warehouse system including Teradata, Netezza, Oracle, and others to Google Cloud Platform – a migration that was faster, with lower costs and lower business risk.
Reference:
- https://www.canalys.com/newsroom/canalys-google-cloud-top-cloud-service-provider-for-retailers-Q2-2020
- https://cloud.google.com/blog/products/identity-security/google-cloud-named-a-leader-in-the-forrester-wave-data-security-portfolio-vendors-q2-2019-report
- https://cloud.google.com/forrester-wave-cloud-data-warehouse-2021
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About Datametica
A Global Leader in Data Warehouse Modernization & Migration. We empower businesses by migrating their Data/Workload/ETL/Analytics to the Cloud by leveraging Automation.
